While wrestling with some very weighty decisions as a CEO, I sought an outlet to break from the pressure now and then. I decided to open an Instagram account and seek out great photos of the third wave coffee culture and put them on my account and give the owner credit (or props). Little did I know this personal hobby I intended just for my eyes would grow into a movement.

Simply connecting people worldwide through their unique experience, common appreciation, and expressive passion for a cup of coffee.

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