Retirement isn't hitting the brakes. It's shifting gears.

The 4th Quarter is not hitting the brakes. It's shifting gears.


ABOUT

Allow me to introduce myself...

I'm Scott Couchenour. My last name is pronounced like drinking a "coke an hour". The family to the right are my crazy kids and some in-laws. It goes without saying, we love having a good time together.


I was raised in a small midwestern town with an underpinning of Christian values. My life has had its share of ups and downs. The most notable event occurred in June of 2015 when I became a 50-year-old without a career.


My entire life has culminated to the point where you find me today. I have made a commitment to be the guide I wish I'd had when I faced the most life-defining decisions I've ever had to face.

HERE'S MY STORY...

Allow me to introduce myself...

I'm Scott Couchenour. My last name is pronounced like drinking a "coke an hour". The family to the right are my crazy kids and some in-laws. It goes without saying, we love having a good time together.


I was raised in a small midwestern town with an underpinning of Christian values. My life has had its share of ups and downs. The most notable event occurred in June of 2015 when I became a 50-year-old without a career.


My entire life has culminated to the point where you find me today. I have made a commitment to be the guide I wish I'd had when I faced the most life-defining decisions I've ever had to face.

HERE'S MY STORY...

ALLOW ME TO INTRODUCE MYSELF...

In June 2015, I had to make a painful decision: our family business, a legacy since the 1960s, couldn't survive any longer. Despite years of effort to adapt after the 2008 crash, we were out of time and options. My 30-year career as a COO and CEO came to a sudden end.


After a decisive call with a board member, I found my wife on the porch. "We have to close the business," I told her. We sat together in quiet disbelief, grappling with the reality that our years of investment and passion weren't enough to save it. It was a painful moment, marking both an end and a new beginning.

The Next Morning

The morning after closing the business, I woke up at 50 with no career and a six-month ordeal of Chapter 7 bankruptcy looming. Emotionally drained, I spent the next four years grappling with self-doubt, depression, and a crisis of identity. But in 2020, amid the pandemic, something clicked. I realized that my business journey, my hardships, and my coaching skills could all be combined for a greater purpose. That epiphany turned out to be my calling.

My Calling

Through the grace of God, I found my way out of that cave. That journey led me to create this website you are reading right now. Today, I work primarily with Executive Leaders and Business Owners in their 40-50's to tame the chaos, design their next adventure, and then implement that journey through an iterative, cyclical coaching methodology.

Why choose me as your coach?


  • I'm navigating my own 4th quarter, so I get where you're coming from.
  • As a high-achiever and independent thinker, I understand your mindset.
  • I've experienced both wins and losses, and I can guide you through both.
  • Been lost without direction? Me too. That's why I can be your ideal guide.

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