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The Art of Excellence

Scott Couchenour • Jan 30, 2022

Excellence is not a goal to be achieved, but a life to be lived.

Beginning with this post, the content you will see coming out of this blog will be rooted in an outline of a body of knowledge. That body of knowledge is called THE ART OF EXCELLENCE.


This Art of Excellence is broken into 5 sections:


  • 01.000 The Definition of Excellence
  • 02.000 The Journey of Excellence
  • 03.000 The Person of Excellence
  • 04.000 The Business of Excellence
  • 05.000 The Process of Excellence


We will travel through these 5 sections and there will be subsections under each one.


To give you a better understanding at the outset of this content strategy, here is the essence of each section:


  • The Definition of Excellence* - I will explain what I mean by excellence, since it can easily be misunderstood.
  • The Journey of Excellence - I will share from experience how the journey to becoming excellent is a narrow and difficult path with highs and lows.
  • The Person of Excellence - I will unpack how we are knitted together with 6 separate systems that work in harmony with one another.
  • The Business of Excellence - Just like the Person of Excellence, I will unpack how an excellent business is organized and structured.
  • The Process of Excellence - I will share the 5-step iterative cycle that is required to become a person, or business, of excellence.


It is my hope that as I delve into the various topics and ideas, you will be able to easily navigate the 5 sections as I tag each post with the appropriate number for the section they address.


Here is a post I shared on LinkedIn


Here is a link to the working outline in Workflowy


Thanks, in advance, for joining me in this journey called, The Art of Excellence.


* Spoiler Alert: The definition of Excellence is this -


The act of becoming the fullest expression of your unique, God-given design.

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